However, for the most part it seems unlikely that these trinkets, virtual or otherwise, do much to actively incentivise those that had no intention of pre-ordering in the first place. The retailer, able to boast an exclusive – albeit slight – variation on other retailers’ offerings, promotes the title more heavily than it otherwise might, which in-turn leads to increased sales and so everyone wins.Įveryone, that is, except the consumer, who would actually quite like it if all of the parts of the game they’re paying money for were in one place not scattered to the four winds and across half-dozen retailers. In recent years, this desire to raise awareness of upcoming titles has led to increasingly regular deals being struck between publishers and retailers that result in retailer-specific pre-order content: a plastic figurine, here time-limited exclusive DLC, there. Most must look to a big bang approach, making as much noise as possible leading up to launch in order to score impressive short term sales success, which can then be built upon through positive word of mouth and the periodic release of downloadable content. You will be able to enjoy Hitman Absolution without having played the Sniper Challenge.įew publishers can hope to enjoy the prolonged longer term sales of a FIFA, Call of Duty or Zumba Fitness title. Hitman: Sniper Challenge is stand-alone content that has no gameplay ties to Absolution. Players will also have the opportunity to unlock a further 12 weapon’s techniques. Playing the Sniper Challenge will reward the Silenced Agency Kazo TRG for use in Hitman: Absolution.
Xbox 360 & PlayStation 3 codes can be redeemed from May 15, while PC codes can be redeemed on August 1. It is a stand-alone ‘hit’ in the Hitman universe and is intended as separate content for fans to enjoy whilst waiting for Hitman: Absolution to be released.
Hitman: Sniper Challenge is a free experience being offered for anyone pre-ordering Hitman: Absolution from selected retailers. Written impressions, new footage, video interview and new shots also inside. Following Hitman: Sniper Challenge announcement yesterday, we go hands-on with IO Interactive’s exclusive pre-order bonus.
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